Boost Your Business with Email Enhancement
There is one extremely critical element I see in every golf course customer database - a lot of blanks spaces in the "Email address" field. There is usually a name, sometimes an address, and likely a phone number (please don't get me started about the staff members who input "9999999999"). But those empty spaces indicate a customer you cannot talk to, unless you want to send him a snail mail letter, or call him on the phone. We know the chances of that happening.
The insidious discovery in these databases is the ubiquitous, default email accompanying a customer's contact information who reserved a tee time on GolfNow. It looks something like this: This email address is being protected from spambots. You need JavaScript enabled to view it.
. It has absolutely no value to the golf course. That customer came, paid, and played - and you cannot contact him.
Until now.
I work with the V12 Group, and have for over eight years. They are a top-5 U.S. direct marketing firm. They know data, and they have data - nearly 100 million U.S. email addresses profiled in more ways than Tiger's made swing changes. We can take a golf course customer database and find email matches to customer contact information, where no current email exists. Match rates are as high as 30%. Okay, it's not 100%. But what if you were able to add 200, 400, 900, or several thousand verified emails to your database, and start messaging people directly, people who have played your course before? For less than half a buck each?
Wouldn't that be great?
Even better, there is no obligation to buy until you know how many email matches we find. We just need a copy of your customer database, in Excel format, and you'll have an answer in less than a day. Security? Not an issue. It is illegal under CAN SPAM regulations for V12 to use your database for any commercial endeavor. They would lose their credibilty, and credibility is king in the data handling business.
I have harvested over 35,000 customer emails for clients. Here is an up to date scorecard on email enhancement projects. All of these course are seeing business generated from customers they are contacting for the first time.
| Email Enhancement Scorecard | |||
| Course location | Customer records | Emails matched | % Gain |
| New! Public course, Tennessee, new owner | 19,319 (phone) | 2065 | 10.7% |
| New! Public course, Tennessee, new owner | 5,755 (address) | 1080 | 18.8% |
| New! Municipal course, Chicagoland | 12,172 (phone) | 1445 | 11.9% |
| New! Municipal course, Chicagoland | 8,417 (address) | 1796 | 21.3% |
| Semi-private course, South Carolina | 5007 | 1317 | 26.3% |
| Municipal course, Illinois | 23,154 | 5642 | 24.4% |
| Municipal course, California | 3699 (GolfNow) | 898 | 24.3% |
| Daily fee course, Colorado | 42,078 | 5788 | 13.8% |
| Daily fee course, Pennsylvania | 47,995 | 5523 | 11.6% |
| Daily fee course, Virginia | 7119 (phone only) | 707 | 9.90% |
| Municipal courses (2), Southern California | 4904 (address) | 1220 | 24.90% |
| Municipal courses (2), Southern California | 639 (phone) | 63 | 9.90% |
| Daily fee course, Nebraska | 474 (address) | 136 | 28.90% |
| Daily fee course, Nebraska | 28,837 (phone) | 2363 | 8.20% |
| Daily fee course, Wisconsin | 2,049 (address) | 320 | 15.60% |
| Daily fee course, Wisconsin | 16,980 (phone) | 1697 | 10.00% |
| Daily fee course, California | 3954 (address) | 1213 | 30.10% |
| Daily fee course, California | 1255 (phone) | 179 | 14.30% |
| Daily fee course, California | 1804 (address) | 549 | 30.40% |
| Daily fee course, California | 1739 (phone) | 103 | 5.90% |
| Daily fee course, California | 3010 (address) | 695 | 23.90% |
| Daily fee course, California | 8487 (phone) | 298 | 3.50% |